Does My Job Still Matter?

Did you catch that New York Times piece last week about Gen X creatives feeling increasingly invisible in today’s AI-fueled world? We’ve been thinking about it nonstop.

Because while the piece is ostensibly about one generation, the deeper question it raises is striking a nerve across the board:

Does my work still matter? Do I still matter?

And let’s be honest—if you’ve felt a little less relevant, a little more replaceable, a little unsure of your footing lately...you’re not alone.

Creatives, knowledge workers, and even seasoned leaders are being asked to prove their value in new ways. The pressure is real: Adapt. Perform. Stay ahead of the machine.

But here’s the thing: machines can generate content. They can automate decisions. They can optimize for output.

But they can’t create meaning. They can’t coach a team through crisis. They can’t hold space for nuance, conflict, or growth.

That’s still your job. That still matters.

This week, we’re digging into the quiet panic behind the productivity metrics. The fear of irrelevance. And what it looks like to reclaim the power of distinctly human work in an increasingly mechanized world.

3 Ways to Reclaim Meaning in a Tech-Driven World

1. Remember What Only Humans Can Do

AI can produce words. It can’t create wisdom.

Leadership, storytelling, emotional intelligence—these are not just “soft” skills. They’re essential skills. And they’re what distinguish leaders from algorithms.

2. Redefine Relevance

You’re not behind. You’re evolving.

Your worth isn’t tied to how fast you learn the next tool. It’s in how you think, relate, and make sense of the world around you.

3. Honor the Work No One Sees

Holding space. Connecting dots. Coaching with care.

It may not show up on the dashboard, but it shows up in the culture. This is the work that creates meaning—and it’s the work that lasts.

10-Minute Takeaway: Reclaiming Your Why

The future of work isn’t AI vs. humans—it’s AI with humans. But let’s be real: not everyone has the power to reshape their job overnight. So instead of focusing on control, let’s focus on clarity.

Take 10 minutes. Grab a notebook and draw two columns:

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